Agency vs. FSBO

Deciding on a Path: Agency VS FSBO


When it comes to selling your home, you have two main options: hiring a real estate agency or going the “For Sale By Owner” (FSBO) route. Each path has its own advantages and disadvantages, and it’s important to weigh them carefully before making a decision.

What is an Agency Listing?

An agency listing involves hiring a real estate agent to handle the sale of your home. The agent will handle all aspects of the sale, from marketing your property to negotiating with potential buyers. While this can take some of the pressure off of you as the seller, it does come with a cost in the form of agent commissions.

The Benefits of Using an Agency

One of the main benefits of using an agency is the expertise and industry knowledge that agents bring to the table. They have experience in pricing properties, marketing homes effectively, and navigating the complex process of closing a sale. Additionally, agents have access to a wide network of potential buyers, which can help your home sell more quickly.

What is FSBO?

FSBO, or “For Sale By Owner,” means that you are taking on the responsibilities of selling your home yourself, without the help of a real estate agent. This can involve tasks such as pricing your home, marketing it to potential buyers, and negotiating offers.

The Benefits of FSBO

One of the main benefits of FSBO is the potential cost savings. By not paying agent commissions, you can keep more of the sale proceeds for yourself. Additionally, you have more control over the process and can make decisions without having to consult with an agent.

Deciding Between Agency and FSBO

When deciding between agency and FSBO, consider your comfort level with the home selling process, your knowledge of the local real estate market, and your available time and resources. If you are confident in your ability to handle the sale on your own and want to save on commission fees, FSBO may be the right choice for you. However, if you value the expertise and support of a real estate agent and want to sell your home quickly and efficiently, hiring an agency may be the better option.

One Final Thought… Beware the Instant Cash Buyer

Recently, the massive increase in wholesale buyers has entered the fray.  Often referred to as “instant cash buyers” or iBuyers, this newer breed of investors is both private and institutional.  Their angle is to provide instant cash offers with no inspection, repairs or appraisal.  Most offer a flexible schedule to close and to remain in the home by paying a daily rent (per diem).  This can be attractive for homes in ill repair, for home owners behind on their mortgage and for other personal reasons. They market their service as being “hassle-free” providing you a similar return on sale to selling on the open market.  Some even use fear marketing – No Showings, No Repairs, No Strangers in Your Home, etc. – and (go figure) nearly ALL lie about Fair Market Value.


YOUR HOME MUST BE LISTED ON THE OPEN MARKET SO THAT ALL BUYERS CAN VIEW AND OFFER!  This is most commonly achieved by only one avenue… Being active & syndicated on the MLS. Always get a current competitive market analysis (CMA) from a local real estate agent to understand the gap between the local comps and the cash offers (average 22% less!).  It’s your equity, do your homework and sell wisely!


Ultimately, the decision between using a real estate agency or going FSBO depends on your individual circumstances and priorities. Both options have their pros and cons, so take the time to carefully weigh your choices before moving forward with selling your home.

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